Extension is an interesting topic. Before I took the job I am in now I had no idea what extension was. To me extension was how long my favourite team signed their best player for.
In the past 4 + years I have learned a lot about extension and what it means to the agriculture industry. There is a constant need from prodcers to get their hands on the latest information. In an industry that seems to get more and more complex by the day this appetite for information is growing exponentially.
From my understanding, it used to be that the Government or or Department of Agriculture was THE place to go for all of the latest information that you could trust. Over the years, the Governments have scaled back how much "extension" they do and just in the last few years are trying to get back into it. Problem is the extension world is full of companies/consultants promoting their products/ideas with information generated from their own trials etc.
While most of the information out there is of good quality, there is the possibility for a few to be a little far fetched or totally inaccurate. All this means is that the producer needs to think logically and try not to get caught up in the sales pitch. Don't lose your head, and try not to do deals on impulse. Take some time, talk to some people and come to a rational decision.
At the end of the day remember one thing, just because you have heard or read something does not make it true (it also does not make it false) but what you need to do is investigate and come to your own conclusion.
GO RIDERS!
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